SAN FRANCISCO, March 19 /PRNewswire/ -- Esurance, the direct-to-consumer personal auto insurance company, discussed its plans for "Carbon Copy," the company's first long-form adventure featuring the company's animated "spokesperson" and special agent, Erin Esurance. Esurance's ongoing animation and creative partner, the award-winning studio, W!LDBRAIN, produced the short feature, a three-minute tale of clones, robotized plants and mad scientists.

A shorter two-and-a-half minute version of "Carbon Copy" will debut nationally on the cable network, FX, during the world broadcast premiere of the film, "I,Robot," on March 19 at 7:30 PM ET/PT. The broadcast version features a cliffhanger ending and drives people to www.esurance.com to view the full-length short. After the debut, the broadcast version will also appear during five additional airings of "I,Robot" through April 1.

President Integrated and Emerging Media for FX Networks, stated, "FX is proud that Esurance chose us to showcase their long- form debut. Advertisers like Esurance are great to work with as they want to move beyond the thirty-second spot and get creative with the programming FX can make available. We think that audiences tuning in to 'I,Robot' will enjoy watching all the action in Erin Esurance's latest caper."

John Swigart, Esurance's Chief Marketing Officer, explained, "We are very excited to work with FX on showcasing 'Carbon Copy,' our first long-form production. It helps propel the campaign's storyline to a new level. Ever since we launched Erin Esurance in July 2004, we have continually worked to keep people entertained and engaged with our special agent's episodic adventures, and we have been very pleased with the response. For fans of our shorter thirty-second commercial adventures, 'Carbon Copy' will not disappoint."

Though "Carbon Copy" is the auto insurance company's first long-form feature, this latest collaboration between Esurance and W!LDBRAIN marks the seventeenth animated commercial that the companies have produced together in less than three years. More commercials, character integrations, and other productions are currently underway for 2007.

Esurance's Swigart concluded, "We couldn't ask for a better creative partner than W!LDBRAIN, and it is great to move the campaign into new territory. As with everything we produce and broadcast, we hope that 'Carbon Copy' entertains viewers and makes people smile. Just because we're an auto insurance company doesn't mean we aren't creative and innovative. In fact, creativity and innovation are some of the reasons why we're one of the fastest growing auto insurance companies in America."

In addition to the F/X debut and the presence on www.esurance.com , the full-length feature will be shown at film festivals and other events sponsored by Esurance throughout 2007.

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's Web site, www.esurance.com , customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance card- all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Founded in 1994, W!LDBRAIN (www.wildbrain.com ) is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum. Powered by its distinctive pool of talented animators and directors and renowned for blending traditional animation methods with state-of-the-art computer graphics, the studio and its artists have consistently won top industry awards. In film, W!LDBRAIN has garnered numerous awards including an Annie for its computer graphics short film Hubert's Brain and currently has a number of film projects in development. In television, the studio has produced an exceptional slate of original work, including the top-rated and critically acclaimed animated series Higglytown Heroes airing daily on Disney Channel and the upcoming Nick Jr. series Yo Gabba Gabba. One of the nation's foremost producers of animated commercials, W!LDBRAIN has won Clios, Addys, the BDA Awards and Annies for their commercial spots -- reinvigorating classic brands and developing cutting-edge spots for such leading companies as Esurance, The Coca-Cola Company, Honda, Kraft and Nike. W!LDBRAIN additionally creates and distributes collectible merchandise through its subsidiary Kidrobot, a premiere retailer of limited-edition art toys, apparel and accessories, with stores located in New York City, Los Angeles, and San Francisco.

* growth in book value per share or return on equity; * business strategy; * financial and operating targets or plans; * incurred losses and the adequacy of its loss and loss adjustment expense reserves and related reinsurance;*projections of revenues, income (or loss), earnings (or loss) per share, dividends, market share or other financial forecasts; * expansion and growth of our business and operations; and * future capital expenditures.

* the risks associated with Item 1A of White Mountains' 2006 Annual Report on Form 10-K; * claims arising from catastrophic events, such as hurricanes, earthquakes, floods or terrorist attacks; * the continued availability of capital and financing; * general economic, market or business conditions; * business opportunities (or lack thereof) that may be presented to it and pursued; * competitive forces, including the conduct of other property and casualty insurers and reinsurers; * changes in domestic or foreign laws or regulations, or their interpretation, applicable to White Mountains, its competitors or its clients; * an economic downturn or other economic conditions adversely affecting its financial position; * recorded loss reserves subsequently proving to have been inadequate; * other factors, most of which are beyond White Mountains' control.

Consequently, all of the forward-looking statements made in this press release are qualified by these cautionary statements, and there can be no assurance that the actual results or developments anticipated by White Mountains will be realized or, even if substantially realized, that they will have the expected consequences to, or effects on, White Mountains or its business or operations. White Mountains assumes no obligation to update publicly any such forward-looking statements, whether as a result of new information, future events or otherwise.

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